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Overview of Prudential Douglas Elliman Real Estate
Our Numbers Speak Volumes
With over 3,500 agents in over 60 offices, Prudential Douglas Elliman Real Estate provides Manhattan, Queens, Brooklyn, Long Island and the Hamptons with a full complement of real estate services.
Our reach extends globally; many of our customers come from countries around the world.
2007 was another banner year for the company with brokerage sales volume exceeding $14 billion on nearly 14,000 transactions. We sold 48 homes everyday or 2 each hour, 365 days a year. In an independently conducted survey, Prudential Douglas Elliman Real Estate was ranked the biggest sales and rental brokerage among all residential real estate companies in Manhattan for the third year in a row. And according to the Long Island multiple listing service, the company was #1 in both unites and dollar value for all of Long Island.
In 2006, the firm ranked #2 among the over 2,200 offices in the Prudential Real Estate Affiliates network and our #1 agent was the top producer among the 64,000 agents in the PREA network for the fifth year in a row.
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Comprehensive Homeowner Services
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· Residential Property Management – managing over 240 buildings, 64,000 units.
· Residential Sales Brokerage – over 100,000 listings in the tri-state area
· Residential Rental Brokerage – full complement of tenant and landlord services
· Retail and Commercial Sales & Leasing – worldwide owner and tenant services
· Relocation – corporate and individual services and sales |
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· Development Marketing Group – consultative and sales services provided throughout the development process
· Mortgage Brokerage – complete mortgage services provided through Preferred Empire Mortgage Co., ranked among the top ten in New York
· Title Insurance – personalized services provided through PDE Title.
· Settling–in Services – all you need to feel at home
· Senior Housing – consultation and sales services to senior customers
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The Prudential Name:
Prudential Douglas Elliman is a member of the Prudential Real Estate Affiliates,
Inc., a subsidiary of Prudential Financial. Since 1875 Prudential Financial has
helped people around the world achieve financial security and piece of mind by providing
a broad range of asset management,
insurance, securities and employment services.
Prudential Financial's distinctive rock logo and Prudential's name are among the
most enduring brands in U.S. corporate history.
A leading real estate brokerage network, Prudential Real Estate Affiliates,
Inc., is located in 50 states and Canada with more than 2,200 offices, 64,000 sales professionals,
643,000 transaction sides and over $200 billion in sales volume in 2007. Also that year, its relocation group served nearly 800
active corporate clients, completed nearly 250,000 transactions, served more
than 45,000 transferees and enjoyed a 94.5% satisfaction rate. |

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PRUDENTIAL DOUGLAS ELLIMAN REAL ESTATE’S MAGAZINE AND REPORTS
ARE THE BEST READ ON THE MARKET
Profile Magazine
PROFILE magazine embodies all the energy, promise, passion, and character of New York. In each issue, we showcase hundreds of our exclusive listings throughout New York City, Long Island, the Hamptons, and select properties in other destinations. Our magazine is unparalleled in the industry. It remains the largest real estate in-house publication of its kind at well over 100 full-color pages with an annual circulation of over one million copies. In addition to controlled distribution by our nearly 70 offices and 4,400 sales professionals, each issue is delivered to targeted household subscribers of both The New York Times and Newsday, and appears at www.prudentialelliman.com twenty-four hours a day, seven days a week.
Trends Analysis
Produced in conjunction with Miller Samuel, a leading independent appraisal firm, our Manhattan market reports are the benchmark for residential real estate market information and an essential reference source for the media, financial institutions, government agencies, researchers and other market professionals.
Manhattan Market Overview: Quarterly
Our quarterly survey of the Manhattan real estate market gives you up-to-the-minute, proprietary data not available anywhere else. We report on four market segments--co-ops, condos, luxury properties and lofts. For each of these, we break out statistics by apartment size and show the average sales price, the price per square foot and the number of sales for the quarter. The Overview also compares the latest statistics to those from the previous quarter and the previous year, to give you an idea of emerging market trends.
Long Island and The Hamptons Market Overviews
Our market reports for Long Island and Queens and a separate one for The Hamptons and North Fork are each produced quarterly as an in-depth analysis of those two markets. Comparisons against prior quarters and between years capture the immediate and historical trends in those markets.
Retail Report
Our professional retail group evaluates the trends and highlights the transactions in each quarter through this valuable resource guide. To keep up to date with this fast moving market, this report is a must-read.
Manhattan Market Report: A 10-Year Study
This exclusive survey of Manhattan residential co-operative and condominium sales analyzes the data from more than 68,000 coops, condos, townhouses and lofts, sold over a 10-year period. In it, you can see longer-term trends in the Manhattan market as a whole as well as breakouts by neighborhood, apartment size, average sales price, price per square foot, and the number of sales per neighborhood.
Manhattan Townhouse Report: A 10-Year Study
The Manhattan Townhouse Report is the city’s most extensive multi-year study of residential townhouses available to the public. It looks at sales of more than 1,000 townhouses to show the average number of days properties were on the market and, area by area, gives the number of sales, the average sales price and the price per square foot, all broken out for one-, two- or three family homes.
Rental Report This report is a bi-annual analysis of the rental market in Manhattan. |



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TO FIND OUT MORE ABOUT BUYING OR SELLING YOUR HOME
Prudential Douglas Elliman Real Estate Galleries
Prudential Douglas Elliman Real Estate Galleries are storefront, street-level offices designed for walk-in customers. You can browse our window displays, which highlight new-to-market properties, or step inside to chat with an agent or simply look through information that’s there for the taking: property flyers, open-house sheets and guides that explain the ins and outs of buying or selling property.
Prudential Douglas Elliman Real Estate Offices
With offices situated throughout Manhattan, Brooklyn, Queens, Long Island and the Hamptons, we are where you need us. One of our over 3,500 agents will meet you there or on-site at a property to help you find your next home.
Click here for a list of our offices
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SERVING THE NEIGHBORHOODS OF THIS BOROUGH FOR OVER 39 YEARS
Our team has helped thousand buy, sell and rent property throughout the many neighborhoods
of brooklyn since 1967.
A Prudential Douglas Elliman Real Estate agent is your best choice for any and all of your real
estate needs for the following reasons:
OUR REACH
Prudential Douglas Elliman Real Estate not only shares its listings with every other New York
brokerage company, but with agents in the tristate area, throughout the country
and around the world. By listing your home with one of our agents, you will have
it marketed to the largest number of potential buyers possible ensuring
faster selling
time and best prices.
WE COVER THE AREA
Our Brooklyn offices are conveniently located where you need us most. Our agents
are neighborhood experts who serve equally the Brooklyn brownstone areas and the
borough's newly discovered neighborhoods. Our development marketing team plays an
active role in converting existing buildings and
helping developers construct new
ones throughout Brooklyn.
MORE THAN SALES
Renters come to us knowing that we have the inside track on
the best rentals in
each neighborhood. Our agents can familiarize you with the unique characteristics
of each area and help you find the home of your dreams.
OFFICE LOCATIONS
146 Montague Street
718.643.2340
156 Montague Street
718.780.8100
189 Court Street
718.522.2929
299 Bedford Ave
718.780.8100
154 7th Avenue
718.840.2000 |

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MORE PLACEMENTS, MORE DOLLARS, MORE COVERAGE
At Prudential Douglas Elliman Real Estate, we invest in our commitment to you by spending
more advertising dollars per property than any other real estate firm. We also
have more publication placements than anyone else, and as the largest
residential real estate advertiser in The New York Times, Newsday, and The Wall
Street Journal’s Global Edition, buyers and renters see our ads, trust our name
and respond. You will find Prudential Douglas Elliman Real Estate ads in these key places
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Newspapers
Magazines

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NEWSPAPERS
The New York Times
The Wall Street Journal
The New York Post
The Village Voice
The International Herald
Tribune
West Side Spirit
Dan’s Papers
Financial Times
New York Observer
TriBeCa Tribune
The Brooklyn Paper
IN Brooklyn
Carrier News
Dan’s Papers
Digest of Homes
Glen Cove Record Pilot
Great Neck Record
House Finder
Hoy
International Herald Tribune
LILife
Long Island Business News
Manhasset Press
Merrick Life
Noticia
Our Town, St. James
Port Washington News
South Bay’s
Suffolk Life
The Easthampton Star
The Independent
The leader
The Realtor
The Sag Harbor Express
The Smithtown News
The Southampton Press
The Suffolk Times
This Month on Long Island
Tribeca Tribune
Yankee Trader
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MAGAZINES
The New York Times Magazine
Manhattan Homes
Architectural Digest
The New Yorker
Quest
Avenue
New York Living
Unique Homes
Variety
Gotham
BKLYN Magazine
The Real Estate Book
Dan’s Magazine
New York Magazine
Hollywood Reporter
Hamptons Cottages & Gardens
Crain’s New York
Manhattan Condo Book
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ALMOST 80% OF ALL REAL ESTATE CONSUMERS BEGIN THEIR HOME SEARCH ON THE WEB
prudentialelliman.com is an invaluable, content-rich source of information. Whether you are buying or selling, prudentialelliman.com delivers substance with a user friendly website design. Immediately upon listing your property with us, it appears on our website attracting more than 56,000 visitors daily. Our properties are also featured at such sites as NYTimes.com, NYPost.com, Yahoo.com, HomeAdvisor.com, homeseekers.com, newyorkmetro.com, newsday.com, realestatejournal.com, mlsli.com, prudentialtristate.com, prudential.com, hreo.com, realtor.com, OptimumHomes.com reaching an even wider audience.
From our homepage, you can check our up-to-the-minute Mortgage Watch, view our most recent catalog of fine homes, PROFILE magazine, link directly to our proprietary market reports or browse through local, national and international listings.
Our Property Search tool allows you to shop by sales or rentals, location, property type, new listings, new developments and other criteria to further refine your search. The Mortgage section includes a Daily Rate Finder, a Monthly Cost Calculator and updates on mortgage-related news. Because more web users click on links with images of properties, prudentialelliman.com is image-rich, with high quality digital photographs you can e-mail, and includes 360-degree digital tours and digital films that show properties comprehensively. We include floor plans, if they are available. These high-quality images are supported by extensive information on both the property, building and/or area; the specifics and details that prospective buyers are looking for.
Web professionals have voiced their approval by awarding prudentialelliman.com such honors as an American Design Award, Golden Web Award, Gold World Wide Web Award and the World Web Award of Excellence. |

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TO BE THE LEADING REAL ESTATE AND HOMEOWNER SERVICE COMPANY FROM MANHATTAN TO MONTAUK, ALWAYS EXCEEDING OUR CUSTOMERS' EXPECTATIONS.
OUR VISION
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To become the leader in all markets we serve
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Leading our industry by providing the finest and most productive people and
services supported by the most effective technology
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Delivering a superior experience to our customers
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To be involved as leaders in the communities we serve
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Achieving superior financial results
CORE VALUES
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Integrity and the highest ethical standards
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Mutual respect and trust in our working relationship
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Innovation and encouragement to change the status quo
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Communication that is open and consistent
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Teamwork and meeting our commitment to one another
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Performance with a recognition for results
Committed to a culture founded on professionalism, competence, teamwork,
empowerment, mutual respect, trust and service excellence.
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Maximizing Your Home's Potential For Sales
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SIMPLE CHANGES CAN IMPACT HOW QUICKLY YOUR PROPERTY SELLS AND AT WHAT PRICE
Many cosmetic changes can be made with minimal time and expense. Buyers will be
comparing your property to competing properties. So here are a few practical
tips to help yours stand out above the rest.
Unclutter
Eliminating clutter will make your property feel larger and brighter. If your
property is uncluttered and neutral, prospective buyers can explore it
comfortably and envision it with their own personal touches.
Repair
Making certain repairs will present your property in a more positive light to
prospective buyers, and can also add to its value. If you think something is
too much trouble to fix, chances are buyers will too.
Clean
Presenting a clean home to a buyer shows them the home has been valued and well
cared for.
Curbside Appeal
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Keep the lawn mowed and the steps swept.
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Store hoses neatly; be sure sprinklers don't water walkways.
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Repair gates, fences, sidewalks and driveways.
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Remove or replace dead or dying plants.
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Cut back shrubs obscuring windows.
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Add color with blooming flowers.
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Clear yard of all debris.
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Apply fresh paint as needed and replace damaged bricks or wood siding.
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Repair any cracked or broken windows and be sure the faucets or sprinkler
systems are in good working order.
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If you have a pool, be sure it sparkles. Keep the patio area neat and yard
furniture in good repair.
INTERIOR APPEAL
Overall
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Wash windows.
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Clean or replace carpets.
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Paint rooms in neutral colors.
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Be sure all electrical systems are in working order.
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Clean drapes and window treatments.
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Clear out all excess items.
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Clean floors.
Kitchen
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Clean appliances, cabinetry and floors.
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Clean and clear countertops.
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Repair faucets and appliances.
Bathrooms
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Polish the floor, mirrors and fixtures.
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Repair grout and caulking.
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Repair running toilet or faulty plumbing.
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Replace or clean shower curtain.
Closets
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Replace burned out light bulbs.
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Hang clothes neatly.
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Store shoes in boxes neatly on shelves.
Garage
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Keep the floors clean and swept.
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Store or neatly arrange all items.
PRIOR TO SHOWING
Outdoors
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Be sure the entrance and walkways to your home are clean & inviting.
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Store hoses neatly and be sure sprinklers don't water the walkways.
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Remove newspapers, bikes and toys.
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Park extra cars away from the property.
Inside
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Quick once over with the vacuum.
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Place fresh flowers in the main rooms.
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Put dishes away.
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Make beds and put all clothes away.
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Open drapes and turn on lights.
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Straighten closets and open doors slightly.
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Kitchen and bathrooms should shine, trash should be emptied and personal items
should be put away.
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Turn off television.
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Play soft music on the radio/stereo.
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Keep pets out of the way and pet areas clean and odorfree.
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Secure jewelry, cash, prescription medication and other valuables.
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Put laundry away.
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Keep the temperature comfortable. A crackling fire in the fireplace is
appropriate on a cool winter day.
IMPORTANT REMINDERS
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Potential buyers usually feel more comfortable if the owners are not present.
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If people unaccompanied by an agent request to see your property, please refer
them to me so that I can prequalify them. I'm only a phone call away.
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Leave a number where you can be reached if you are leaving town, even for a
weekend.
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We Connect Buyers and Sellers Worldwide
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WITH OVER 100,000 REAL ESTATE TRANSACTIONS PER YEAR, PRUDENTIAL IS YOUR RESOURCE FOR RELOCATIONS
PERSONALIZED COUNSELING
Professional relocation counselors work with you throughout your move to answer
any of your questions and address all of your concerns.
CERTIFIED AGENTS MATCHED TO YOUR REQUIREMENTS
Whether moving across town or across the nation, one of the most important
relationships will be with the real estate professional chosen to provide
assistance. Our firm sets high standards with everything we do. We will match
you with a certified relocation sales agent, with just the right credentials,
to insure that home finding or home selling is both pleasurable and efficient.
PERSONALIZED AREA TOURS
We can design a tour so you will see both areas and homes.
COMPREHENSIVE NEWCOMER'S WELCOME KIT
Learning about a new community, helps ease concerns about a possible move. Our
extensive library of information allows us to personalize an information kit
for you.
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Home Marketing and Selling
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Corporate Inventory Properties & REO Properties
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Preferred Empire Mortgage Home Lending Services
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PDE Title
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School Reports
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Our website allows you to get a feel for the real estate market
STRENGTH IN NUMBERS… OUR INTERNATIONAL REFERRAL NETWORK IS COMPRISED OF THE
FINEST REAL ESTATE COMPANIES AND CORPORATIONS ACROSS THE COUNTRY AND THROUGHOUT
THE WORLD.
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The Preferred Sellers Program
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FINANCE THROUGH OUR MORTGAGE AFFILIATE, PREFERRED EMPIRE MORTGAGE COMPANY, AND SAVE
Most sellers are buyers too. By listing your current home with Prudential
Douglas Elliman Real Estate, you can take advantage of the Preferred Sellers Program. This
unique benefit offers you significant savings on your next home purchase when
you obtain your mortgage through our affiliate, Preferred Empire Mortgage Co.
When you need a mortgage, you need superior service, low interest rates and a
professional team working to get your loan approved fast. Preferred Empire
Mortgage Company maintains wholesale relationships with many of the country’s
leading banks. In turn, we can offer our clients the most competitive interest
rates and innovative financing options available. As a broker, Preferred has
the ability to compare the lending products of various investors to find the
one program that best meets your personal and financial needs. Preferred
actually does the research for you, saving you time and money.
THE PREFERRED SELLERS PROGRAM*:
Application fee refund
No Preferred Empire Mortgage credit fees
$500 check after closing
Total Savings: Over $850
Have your Prudential Douglas Elliman Real Estate Associate contact
us for a free consultation at your convenience. Or, call us directly at
212.692.8402.
866.666.PEMC
212.692.8402
631.547.5151
www.pemconline.com
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PRUDENTIAL DOUGLAS ELLIMAN REAL ESTATE’S FINANCING AFFILIATE OFFERS SERVICE, LOW RATES AND A VARIETY
OF MORTGAGE OPTIONS DESIGNED TO MEET YOUR NEEDS
At Preferred Empire Mortgage Company our priority is to ensure that every
detail of the loan process is managed in a timely and effective manner. As one
of the top ten mortgage brokers in New York State, we have the resources to
fulfill our clients’ home financing needs, and the flexibility to meet the
demands of an ever-changing market.
Preferred Empire Mortgage Company offers a diverse array of lending options to
meet virtually any individual need. Our loan officers are experts at
structuring financing to reflect the borrower’s objectives. We actually do the
research for our clients, saving them time and money. Our reputation is driven
by our ability to provide competitive rates, innovative financing options and a
high level of service that will exceed all expectations. Our professional staff
works diligently with all parties involved in the process - including real
estate agents, attorneys and accountants - enabling an efficient approval
process and closing.
FINANCING OPTIONS INCLUDE:
Fixed & adjustable rate mortgages
Interest only payment options
No documentation to full documentation loans
First and second structured financing
Cross-collateralization
Pledged asset financing
Home equity loans and lines of credit
Low downpayment options
Private banking relationships
Financing for new construction and knock-through loans
Total Savings: Over $850 Have your Prudential Douglas Elliman Real Estate Associate contact
us for a free consultation at your convenience. Or, call us directly at
212.692.8402.
866.666.PEMC
212.692.8402
631.547.5151
www.pemconline.com
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